This book is the first large-scale project of this nature based on the comparative analyses of subsidiaries among four MNC groups from USA, EU Japan and South Korea. The book compared the growth and development strategies of these MNC subsidiaries in China in the following areas:
The marketing strategy comparisons among MNC multinational subsidiaries in China for their strategic marketing trend, the competitive marketing strategy, and the corresponding strategic marketing mix. On this basis, the book summarized and conclude that the successful experiences and misunderstanding of the marketing strategy of MNC subsidiaries, which are helpful for future marketing strategic adjustment of the subsidiaries of MNCs in China.
The comparative study on human resource of MNC subsidiaries in this book as a focal point is to compare the MNC subsidiaries’ human resource management strategic tropism, strategic role, overall human resources strategy, and human resource functions. It is imperative to summarize and conclude upon the successful experiences of the human resource strategy of MNC subsidiaries in China.
R & D strategic comparison of MNC subsidiaries in China took study developmental strategy as a focal point to provide an in-depth comparative analysis of R&D resources allocation, research strategic roles, and research organizations’ model of Chinese multinational subsidiaries.
The study of comparative strategic evolution among MNC subsidiaries in China constructed the overall analysis framework of the strategic evolution among the multinational subsidiaries. It took the motives of MNC subsidiaries in China in the view of strategic evolution as a breakthrough, from horizontal and vertical dimensionality, to analyze the strategic evolutionary trends. Form the vertical dimensionality, this book focused on the strategic system, strategic posture, and strategic tropism. These three aspects are necessary to analyze the MNC subsidiaries’ strategic evolution and construct the process model of MNC subsidiaries’ evolution. From horizontal dimensionality, this book compared the MNC subsidiaries in China with different origins of industries and countries. Therefore, this book discovered six models for MNCs strategic evolution. The models of strategic evolution were applied to the subsidiaries of Samsung, Wal-Mart and Motorola. The case studies helped test and validated the models and summarized the strategic evolutionary trend of the MNC subsidiaries in China.
